Partners – DreamDiner

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POC Status

100%

Prototype

100%

GTM (Go-To-Market) Status

85%

Executive Summary

DreamDiner aims to revolutionize the restaurant industry in the same way that WIX and similar platforms transformed website creation. Our goal is to enable businesses to easily set up a digital ordering and menu system that looks great and functions smoothly, with the restaurant taking center stage while DreamDiner operates in the background. Our system alleviates the complexities of setting up, financing, and developing such a solution, freeing businesses from reliance on companies that impose restrictive service agreements in exchange for a large share of their profits. DreamDiner only takes a modest 1.2% of turnover, but this fee applies only when a business opts to receive payments through our platform. Without this payment feature, businesses lose one of the system’s main benefits. Alternatively, we offer a full-featured service for a fixed monthly fee of $40, which does not include a payment processing option.

Investment Opportunity

Why DreamDiner?

DreamDiner has successfully completed the proof of concept (POC) and minimal viable product (MVP) stages and is now in the pilot testing phase (alpha). The main development is complete, and the platform is fully functional. Here are the key features:
- Simplifies the creation of digital menus and facilitates order management. - Reduces costs through improved preparation efficiency and minimized labor requirements for service. - Affordable for restaurants while being scalable for investors, with a transaction fee of 1.2% for orders made through the platform. - Compatible with dining businesses worldwide.

The DreamDiner platform is designed for global use and can easily adapt to any language, including right-to-left languages such as Hebrew and Arabic. This capability allows us to penetrate the international market. Currently, both the management (admin) interface and the customer interface support these languages: English, German, Italian, Chinese, and Hebrew. The system is also flexible and customizable to meet the needs of various types of restaurant businesses, ranging from fine dining restaurants to food trucks and bars. This versatility enables us to capture a worldwide market share.

Team Overview

Market Opportunity

The Market Need and Our Solution

Like many other industries, the restaurant sector is looking toward the future. We believe that two key innovations can significantly impact this field: the transition from printed menus to digital menus, considering that nearly every diner today carries a mobile phone.

While food ordering apps set a high standard, the cost of entry and binding contracts with the companies managing these systems can be prohibitively expensive, cutting into restaurant profits. DreamDiner provides an accessible solution, allowing businesses to easily and quickly establish an ordering system that mirrors the functionality and appearance of today’s advanced systems, offering maximum customization and flexibility.

Additionally, restaurants are seeking methods to cut costs, particularly in labor and food preparation. DreamDiner addresses this need perfectly by minimizing the reliance on waitstaff for taking and entering orders. Instead, it empowers customers to create their own orders and send them directly to the kitchen for preparation.

Company Synopsis

History in a nutshell

The DreamDiner project was initiated to address genuine challenges faced by a real restaurant. DreamDiner's parent company, Prolog Ltd., owns a restaurant called "Alexander Beergarden." It was only by experiencing these issues firsthand that the team understood what needed to change. Some of the primary problems identified included: wasted time by waiters taking orders, mistakes made while entering orders into the system (which led to dissatisfied customers and returned dishes), and delays for customers who waited too long for a waiter to take their order. Additionally, the kitchen struggled with slips of paper from thermal printers, which were often unclear regarding what was ready and what had already been served to the table. All of these issues and more were prioritized as key goals for improvement within the restaurant operations, ultimately leading to the development of the DreamDiner system. Or in other words, restaurateurs for restaurateurs...

Revenue Model

Flexible Global Business Plans

To accommodate diverse business types, we offer flexible upgrade plans tailored to specific needs and requirements.

The plan is divided into “Get Credits” and “Get Paid." With the first, you can accept and manage orders; with the second, you can accept client self-payments.

1. Get Credits: Each credit corresponds to one complete client order, regardless of its price. A business with a positive credit balance can receive and manage orders.

2. Get Paid: Enroll in our payment add-on via our payment providers (Stripe, PayPal, or PayMe). This allows businesses to enable clients to make self-payments within the system.

Conclusion: DreamDiner has substantial market share potential and a scalable income model for all businesses opting to "Get Paid."

Learn More about Pricing →

Stripe Integration

99%

PayPal Integration

30%

PayMe Integration

80%

Investors engagement

Why DreamDiner is profitable?

Less Support Needed
The platform is designed to be easily managed by the end user and requires minimal support staff. It operates in a way that eliminates the need for help or guidance, except in extreme cases. A wizard, along with inline explanations within the text and training videos, streamlines the entire process of setting up and running the business.

Cost-effective and efficient server maintenance
The total cost of server and database hosting is only a few hundred dollars each month. The server is hosted on Heroku, a Salesforce company; the database is in Atlas MongoDB, and the backend operates on Parse Server.

Code Agility
The system was developed using advanced software, specifically VUE JS with the Quasar Framework. This provides us with maximum flexibility and ease in adapting to new needs or implementing advanced features.

Business Attraction (1)

Increase Business Revenue

Fewer staff, especially waiters
The system encourages customers to place orders directly at the kitchen's preparation station, eliminating the need for the waiter to take and input the order. All that is required is for the waiter to deliver the dishes to the table.

No commitment, no setup cost
The system can work alongside the existing management system without requiring a drastic overhaul of the entire business management approach.

Low monthly cost and 1.2% turnover fee
Flexible business plans for purchasing credits, including "pay as you go" or monthly subscriptions, allow each business to adapt to its specific needs and activity requirements.

Less food waste
1. The method used to monitor the preparation stations in the kitchen ensures that there are fewer "misses." This system prevents dishes from being forgotten or not prepared according to the customer's request, as the customer is the one who created and ordered the dish. 2. At the end of the day, you can set a sales price for items that must be sold. This price will automatically update in real-time for all existing clients. Instead of throwing away unsold items, why not sell them at a 25% discount?

Dynamic Menus
Dynamic menus enable businesses to tailor their offerings more easily to their audience and operating hours. This adaptation can be done automatically or with just a click of a button. As a result, the variety of options can be better aligned with the preferences of the audience and the specific event.

Bye-bye to printed menus
Many businesses still rely on printed menus because they can't afford to implement a digital ordering system. DreamDiner changes this by offering a free solution! This not only reduces production costs but also allows for a wider variety of menu options in multiple languages.

There is no need for a wired communication infrastructure.
The system operates via Wi-Fi, eliminating the need for communication with thermal printers—everything is received and processed digitally on tablet screens. However, printing is also possible on thermal printers connected through Bluetooth.

Business Attraction (2)

What makes DreamDiner Unique?

Real-time menu updates
Any change made to a menu item—whether it's a price adjustment, an update to the description, or the removal of the item from the menu—will be instantly reflected in the customer interface. This helps prevent unpleasant situations such as "Sorry, we don't have that on the menu today," "Sorry, the kitchen informed me that it's unavailable," and comments like "The menu says it comes with saffron, but the saffron is gone today."

No special hardware or devices
There is no need for public ordering kiosks or dedicated devices pre-installed with menus served at tables—who enjoys touching a device that doesn't belong to them? This system allows everyone to use their own devices, and it is compatible with any operating system and screen size.

Cashless Business
You can operate a business without a cash register; everything is managed through Stripe and PayPal's payment and credit acceptance dashboards. This allows businesses to focus on service and preparation, minimizing the time spent on financial tasks.

White-label business app
DreamDiner allows any business to create its own white-label app in the Apple App Store or Google Play Store.

Alongside existing software
It operates respectfully and independently alongside the business's existing management software. The transition and implementation can occur gradually and in stages.

Marketing Stategy

Millions of businesses around the world still rely on printed menus and look forward to technological advancements and online ordering systems. However, they often lack the financial and design resources to adapt on their own.

Food Trucks are a great target audience. They don’t have a huge menu, so they need a system that is easily customizable to their items. Most importantly, there’s not much room to mess with money.

Businesses that continue to rely on waiter service and consider it the best way to provide service may be less inclined to adopt this system. However, it is possible to designate certain “waiter-free” tables with special pricing, as this would allow customers to save on service costs.

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